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How to Handle a Refused Trademark Application in Vietnam?

Navigating the intellectual property landscape can be challenging, especially when you receive an unexpected notification that your trademark application in Vietnam has been rejected. Whether due to the absence of a comprehensive trademark search in Vietnam, an unexpected trademark opposition in Vietnam, or procedural errors during the process of trademark registration in Vietnam, understanding the root cause is critical. This article explores how to handle a refused trademark application in Vietnam to provide individuals and businesses with the necessary steps to respond promptly and protect their valuable intellectual property assets.

Refused trademark – Quick summary

  • Usually occurs at the substantive examination stage
  • Primary cause: identical or confusingly similar to an already registered trademark
  • Response deadline: 2–3 months
  • Possible solutions: explanation, amendment, or appeal.

Checklist for handling a refused trademark

Step Action to take
1 Identify the reason for refusal
2 Check for identical/similar trademarks
3 Prepare a letter of explanation
4 Amend the scope of registration
5 File an appeal (if necessary)

Examination stages of a trademark application in Vietnam

According to the Intellectual Property Law 2005, as amended in 2009, 2019, 2022, and 2025 (hereinafter referred to as the IP Law), the examination process for a trademark application is as follows:

Examination stages of a trademark application

Formality examination

A trademark application will undergo formal examination within 01 month from the filing date (Clause 1, Article 119). The trademark application is formally examined to assess the validity of the application.

Publication of application

A valid trademark application is published in the Industrial Property Official Gazette. The trademark application is published within 02 months from the date the application is accepted as valid (Clause 2, Article 110).

Substantive examination

Within 05 months from the publication date, the trademark application will proceed to substantive examination (Point b, Clause 2, Article 119). This is a new provision in the amended IP Law of 2025, taking effect on April 1, 2026. Previously, the substantive examination period for a trademark application in Vietnam was 06 months. The result of this examination stage answers whether the registered trademark is granted protection or not.

Issuance of trademark registration certificate

If the trademark application does not fall under cases of refusal to grant a protection title, or if the applicant provides justified opposition to an intended refusal, the National Office of Intellectual Property (NOIP) will perform the following tasks:

  • Notice of substantive examination results: Clearly stating the intention to grant a protection title for the entirety or the portion meeting protection conditions, and setting a deadline for the applicant to pay state fees, or to submit oppositions to the examination results;
  • Decision on granting the protection title and recording it in the National Register of Industrial Property: Provided the applicant pays the required state fees.

In which cases is a trademark registration in Vietnam refused?

Refusal at the filing stage

According to Clause 2, Article 116 of Circular 10/2026/TT-BKHCN, if the application lacks any of the prescribed minimum documents, the receiving officer will:

  • Refuse to receive the application; or
  • Send a notification from the NOIP refusing to receive the application to the applicant (if the application is filed via postal service or submitted electronically through the online filing system).

The applicant may appeal against the above notice.

For applications filed via postal service that are refused reception, the NOIP is not required to return the application documents to the applicant, except for the original documents submitted for comparison.

Refusal at the formal examination stage

Under Clause 2, Article 109 of the IP Law as guided by Circular 10/2026/TT-BKHCN, an industrial property registration application is considered invalid in the following cases:

  • The application does not meet the formal requirements;
  • The subject matter stated in the application is unprotectable;
  • The applicant does not have the right to register, including cases where the registration right belongs jointly to multiple organizations or individuals, but one or more of them do not consent to the filing;
  • The application is filed in contravention of the regulations on the filing method;
  • The applicant fails to pay the required state fees.

If the application falls into any of the above cases, the NOIP will send the applicant a notice of formal examination results, stating the intention to refuse acceptance because the application is invalid.

Rejection at the stage of appraisal of the application form

The notice includes:

  • Name and address of the applicant;
  • Name of the authorized representative (if any);
  • Name of the subject matter stated in the application;
  • Filing date and application number;
  • Reasons and deficiencies that may lead to the refusal of the application;

At the same time, the notice will set a time limit of 02 months from the date of issuance for the applicant to submit opinions or correct the deficiencies.

Refusal at the substantive examination stage

Pursuant to Clause 1, Article 117 of the IP Law, a trademark application is refused the grant of a protection title in the following cases:

  • There are grounds to affirm that the subject matter stated in the application does not fully meet the conditions for protection;
  • There are grounds to affirm that the applicant does not have the right to register the trademark or registers the trademark with bad faith;
  • The application meets the conditions for the grant of a protection title but does not have the earliest priority date or filing date;
  • The application falls into the case where there are multiple applications simultaneously meeting the conditions for the grant of a protection title and having the same earliest priority date or filing date, but there is no consensus among all applicants;
  • The amendment or supplementation of the application expands the scope of the subject matter already disclosed or stated in the application, or alters the nature of the registered subject matter.
  • The application is considered invalid similarly as in the formal examination.

Accordingly, Article 80 of Circular 10/2026/TT-BKHCN regulates the refusal as follows:

  • If the requested subject matter does not meet the conditions for protection, or meets the conditions but the application still has deficiencies: The NOIP issues a notice of substantive examination results, stating the intention to refuse the grant of a Trademark Registration Certificate, the reasons for refusal or deficiencies, and sets a time limit of 02 months from the date of issuance for the applicant to submit opinions;
  • If the applicant fails to correct the deficiencies, makes unsatisfactory corrections, does not submit an opposition opinion, or submits an unjustified opposition within the prescribed time limit: The NOIP issues a decision to refuse the grant of a Trademark Registration Certificate within 15 days from the end of the time limit.

How to handle a refused trademark application in Vietnam?

Handling refusal at the filing stage

If a trademark application is refused reception immediately upon filing, the cause usually stems from the dossier not meeting minimum requirements, such as lacking a trademark registration declaration, a trademark specimen, proof of fee payment, or other mandatory documents as prescribed. When this situation occurs, the applicant should take the following steps:

  • Review the entire trademark registration dossier to accurately identify the missing or non-compliant documents.
  • Prepare all minimum documents as required by the receiving agency.
  • Resubmit the trademark application with a fully completed dossier.

Rectification at this stage is relatively simple because the competent authority has only refused to receive the application and has not yet conducted a substantive examination of the registered subject matter.

Handling refusal at the formality examination stage

At the formal examination stage, a trademark application may be intended for refusal if it fails to meet the formal requirements or filing conditions under the law. Upon receiving the notice of intended refusal to accept the application, the applicant has 02 months to implement the following handling measures:

To correct the deficiencies of the application

The applicant needs to check the errors mentioned in the notice and proceed to amend or supplement the dossier, for example:

  • Adjusting the information of the applicant or representative;
  • Supplementing missing documents;
  • Editing the trademark specimen or the list of goods and services;
  • Paying supplemental state fees as prescribed.

After complete and satisfactory correction, the NOIP will continue to review the application to decide on its valid acceptance.

To explain or oppose the intended refusal

If the applicant believes their application fully meets the formal requirements, they may submit a written explanation to prove the validity of the application. If the arguments are reasonable and legally grounded, the examining agency may accept the application and proceed to the publication stage.

Handling refusal at the substantive examination stage

This is the most critical stage because the examining agency will evaluate the protectability of the trademark. Upon receiving the notice of intended refusal to grant a protection title, the applicant has 02 months to respond.

Depending on the specific case, the applicant may choose one of the following options:

Explaining to prove the protectability of the trademark

When explaining to prove the protectability of the trademark in cases where the trademark is refused because it is deemed identical or confusingly similar to a prior registered trademark, the applicant may:

  • Analyze the differences between the two trademarks in terms of structure, pronunciation, meaning, or visual presentation;
  • Prove that their trademark does not cause confusion for consumers;
  • Prove that the trademark has been widely used and has acquired distinctiveness in the market. The explanation should be accompanied by legal arguments and evidentiary documents to increase the likelihood of acceptance.

Amending the scope of trademark protection

When amending the scope of trademark protection due to a refusal based on an overly broad list of goods and services or an overlap with another trademark, the applicant can:

  • Narrow down the registered list of goods and services;
  • Remove product classes that pose a risk of conflict with existing trademarks. This approach often helps reduce the risk of the entire application being completely refused.

Proving the right to register a trademark

When proving the right to register a trademark after the application is refused because the applicant allegedly does not have the right to register, the applicant may:

  • Supplement documents proving the registration right;
  • Submit an agreement on the transfer of the registration right or a letter of consent from the rightful owner.

Appealing the refusal decision

When appealing the refusal decision, in the event the NOIP issues a final decision refusing to grant a Trademark Registration Certificate, the applicant still has the right to appeal this decision in accordance with intellectual property laws and administrative appeal regulations.

The appeal must be accompanied by documents and arguments proving that the refusal decision is inconsistent with legal regulations or has not fully evaluated the relevant factors.

In summary, when a trademark is refused protection, the applicant should not hastily abandon the application but must clearly identify the stage of refusal and the specific cause. On that basis, appropriate measures can be selected, such as correcting application deficiencies, providing explanations to the examining agency, adjusting the scope of registration, or filing an appeal to protect their rights and enhance the chances of obtaining a trademark protection title.

Reality of handling refused trademarks and trademark search in Vietnam

In reality, more than 70% of trademark applications are refused due to:

  • Failing to conduct a thorough trademark search in Vietnam before filing.
  • Failing to recognize confusingly similar trademarks.
  • Registering an overly broad list of products.
  • Facing a trademark opposition in Vietnam.

Incorrect handling can lead to the complete refusal of the application.

Notes when a trademark is refused and responding to trademark opposition in Vietnam

When receiving a notice of intended refusal or a decision refusing to grant a trademark protection title from the NOIP, the applicant should keep in mind several critical issues to secure their rights and increase the likelihood of receiving a protection title:

Identifying the exact cause of refusal

The notice from the examining agency usually clearly states the reasons for refusal or the application’s deficiencies. The applicant must carefully read this content to pinpoint exactly whether the trademark is refused due to:

  • Failure to meet the conditions for protection under the IP Law;
  • The trademark being identical or confusingly similar to a previously registered trademark;
  • Deficiencies in formalities or the registration dossier;
  • The applicant lacks the right to register the trademark.

Accurately identifying the cause will help select the appropriate response strategy, avoiding wasted time and costs.

Complying with the response deadline

Upon receiving an intended refusal notice, the applicant must pay attention to the statutory response deadlines. Generally:

  • The deadline to correct deficiencies during formal examination is 02 months;
  • The deadline to respond to the substantive examination results notice is 02 months under the new law applied from 01/04/2026.

If these deadlines expire and the applicant provides no response or fails to correct deficiencies, the examining agency may issue a decision refusing to grant the protection title.

Preparing comprehensive arguments and evidentiary documents

When choosing the option to explain or oppose an intended refusal, the applicant needs to prepare:

  • Clear legal arguments based on the provisions of intellectual property law;
  • Documents proving the differences between their trademark and the cited trademark;
  • Documents proving the actual use of the trademark in practice (if any).

Preparing comprehensive documents and arguments will enhance the ability to persuade the examining agency to reconsider its decision.

Consulting intellectual property experts

The trademark examination process often involves numerous legal provisions and specialized evaluation criteria. Therefore, when a trademark is refused protection, the applicant should strongly consider consulting lawyers or industrial property representation organizations to be advised on an effective resolution strategy.

The above is the legal advice from Viet An Law regarding the issue: How to handle a refused trademark application in Vietnam? If clients have any further questions or require assistance with the procedures for registration or handling a refused trademark application, please contact Viet An Law for prompt consultation and support.

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