(+84) 9 61 57 18 18

Trademark registration in Vietnam for pastry shop

Besides domestic names, the confectionery market has changed in recent years when many foreign marks have landed and developed rapidly in Vietnam. Although this penetration will inevitably lead to a fierce competition for market share, it is also a catalyst to force domestic enterprises to improve, innovate models and improve quality in order to improve the quality of products. attract more customers. And one of the first things to take care of is implementing registering a trademark for the bakery to develop its reputation in the market and on a larger scale to build a basis for franchise activities.

Classification of trademark registration in Vietnam for pastry shop

Group 30

Bread; coffee; tea; cake; sponge cake, toast; sandwich filling; spaghetti; cold ice cream; chocolate; dough for making bread; fast food on the basis of cereals; confectionery; roasted coffee beans; drinks on the basis of tea; rice cake; shaved ice (edible); sauce.

Group 35

Trading, importing and exporting: cakes, cream cakes, sponge cakes, bread, savory cakes, dumplings, moon cakes, ice cream, cookies, cakes and fast food on the basis of flour, flour, rice flour, cereal products.

Group 43

Service of shops selling bread, cakes, pastries, milk tea, soft drinks (made and provided by the restaurant); coffee shop services; tea service.

Prestigious pastry shop mark

TOUS les JOURS Vietnam mark

Continuing to be a French pastry brand but coming from Korea. TOUS les JOURS Vietnam means “Everyday” in French. This name probably comes from the fact that French bread or pastries were once a familiar everyday dish for the people of France in particular and Europe in general.

Anh Hoa Bakery mark

Anh Hoa Bakery is a French pastry brand of Anh Hoa Bakery Joint Stock Company. Established in 2004 at Ngo Tram street, Hoan Kiem, Hanoi. Over 15 years of development, until now, Anh Hoa Bakery has had many business establishments located on densely populated streets in Hanoi.

Paris Gâteaux mark

The mark of pastries is paired with the name of the capital of France, the country that was once known as the birthplace of pastries as well as a place that attracts thousands of famous bakers around the world. In Vietnam, Paris Gâteaux is the most famous place for confectioners to come.

Name Nguyen Son Bakery mark

Perhaps those who love cakes, especially those made in the French style, are no stranger to the Nguyen Son Bakery mark. Each cake at Nguyen Son Bakery has its own look, from taste to decoration. Simple form with only two main colors black and white, but quality thanks to the delicate and meticulous way.

Poeme Bakery mark

Poeme Bakery is a brand that inherits the most favorite cake recipes of Japanese culinary expert – Mr. Tetsuya Suzuki. From the beginning as a small bakery on Lang Ha street, up to now, Poeme Bakery has nearly 15 stores in Hanoi. Hidden in any small cake here, is still the original delicious taste with full love and passion.

Paris Baguette Vietnam mark

Paris Baguette is a sub-mark of the Korean SPC Group, which has more than 70 years of experience in the food industry. Paris Baguette mark was born in 1986, since then with the development of fresh cake culture, Paris Baguette has pioneered and led franchise brands in Korea.

Fresh Garden mark

Fresh Garden cake and coffee started in 2011 as a mark that produces and sells cakes with the slogan “Fresh cakes every day”. In the early years, Fresh Garden’s main products were cakes and fresh bread. In every holiday or birthday, Fresh Garden’s cake is always one of the top choices, because of its moderate sweetness, beautiful cakes, and reasonable prices.

Chez Moi Bakery mark

The bakery was established in 2012 and owns only one store in the top 10 famous cake marks in Hanoi. However, during the 4 years since its establishment, Chez Moi Bakery has quickly attracted young people as well as always won the appreciation of diners.

Thu Huong Bakery mark

Born in 1996, during 20 years of establishment and development, with unremitting efforts to understand the thoughts and feelings of customers, Thu Huong Bakery has partly succeeded in bringing the essence of culinary quintessence. After 20 years of growth and new brand Maian Bakers in 2016, now Thu Huong Bakery is present in many major streets of Hanoi city. The company has made its mark and has become a prestigious mark in the hearts of Hanoians with special cakes.

Sweetc Hut bakery mark

Sweetc Hut is famous for its homemade cakes but the quality is not inferior to the big marks. For a long time, this online cake address has stood firmly in the hearts of customers. Cakes sell well every day, orders are continuous. However, each cake is meticulously cared for from taste to appearance. For cheese garlic bread, Sweetc Hut is also highly rated. It is the quality of the cake that makes the shop is a reliable place for many customers.

ABC Bakery mark

ABC Bakery is a private mark of Mr. “King of Bread” Kao Sieu Luc, this mark was separated from Duc Phat Bakery in 2007. As of October 2019, the total number of stores of ABC Bakery is 30 stores, distributed in 7 provinces, namely Ho Chi Minh, Da Nang, Khanh Hoa, Binh Duong, Dong Nai, Tien Giang and Can Tho.

Brodard Bakery mark

Brodard Bakery is owned by Bong Sen Group, which specializes in developing tourism – hotel – restaurant complexes in the South. Currently, the Brodard Bakery brand has 27 stores in Ho Chi Minh City, distributed in 12 districts of the city. In 2017, Windsor Group also started to encroach on the Bakery market when opening the Brodard Gourmet store in the center of District 1, positioning the high-end customer segment.

BreadTalk mark

BreadTalk Vietnam is franchised by Global Binh Minh Joint Stock Company from BreadTalk Singapore. At the beginning of 2012, this mark only had 2 stores, at present BreadTalk has 26 stores distributed in 7 provinces and cities of Vietnam, namely Ho Chi Minh, Hanoi, Dong Nai, Khanh Hoa, Ba Ria – Vung Tau, Nghe An and Quang Nam. BreadTalk is also known for the presence of Mr. Ly Quy Trung, he is an investor in Global Binh Minh Joint Stock Company and holds the position of Chairman of the Board of Directors.

Hy Lam Mon – Sweethome Bakery mark

If you walk on the main streets of Ho Chi Minh, you can easily come across the Chinese-style Hy Lam Mon pastry shops. Founded by Mrs. Luu Ai Nhi in October 1984, the important event of the Luu family was marked by the opening of a bakery at 550 Nguyen Trai, District 5, Ho Chi Minh City, named after Hy Lam Mon, meaning to send joy and luck to every home.

Procedures for trademark registration in Vietnam for pastry shop

Step 1: Select a mark and goods and services for the mark

  • Trademark selection: Select a trademark template that meets the protection criteria. The selected mark is not similar to other registered trademarks, well-known trademarks.
  • Select the list of registered products: You need to select the list of goods and services bearing the trademark according to the above instructions. Grouping of goods and services needs to be carried out according to the Nice International Classification of Trademarks

Step 2: Research trademarks

To perform a trademark search, customers only need to provide Viet An Law with:

  • Trademark sample;
  • List of goods and services to look up and register.

Step 3: Submit registration form

  • After an in-depth search and the mark is judged to be registrable, the applicant will proceed to submit a registration application.
  • Agencies receiving and processing dossiers and collecting registration fees in Vietnam: National Office of Intellectual Property.

Step 4: Formality examination of the application

The time limit for formal examination of a trademark application is 1 month from the filing date.

  • The NOIP will consider the application for eligibility in terms of form, label form, application owner, filing right, subheading, etc.
  • If the enterprise’s application meets the conditions. The NOIP will issue a Notice of acceptance of a valid application and publish the application.
  • If the enterprise’s application does not meet the conditions. The NOIP will issue a Notice of Non-acceptance of the application and request the enterprise to amend it. The application owner and the applicant’s representative shall make amendments as required. Then, proceed to submit the revised official letter to the NOIP and pay an additional fee if the group is classified incorrectly.

Step 5: Publication of trademark application

Time limit for publication of trademark application: 02 months from the date of notification of valid application acceptance.

  • Contents of application announcement include: Information about valid applications stated in the notice of acceptance of valid applications, trademark samples and a list of goods and services.

Step 6: Substantive examination of the application

Time limit for substantive examination: 09 months from the date of application publication.

Step 7: Pay the fee for granting a trademark protection title

After receiving the notice of intention to grant a protection title, the applicant shall pay the granting fee.

Clients wishing to register trademarks in Vietnam and abroad, please contact Viet An Law for the fastest, most professional support at the most reasonable cost!

Related Acticle

Trademark registration in Dominica

Trademark registration in Dominica

Trademark registration is important in Dominica is when more and more trader decide to expand their business scope in Dominica, to distinguish goods or services between businesses. Dominica is a…
Modify the name on the trademark protection title in Vietnam

Modify the name on the trademark protection title in Vietnam

Obtaining a trademark protection title (registration certificate) is extremely necessary. During operations, there will be times when the protection title owner changes his or her information. At this time, what…
Trademark registration in Djibouti

Trademark registration in Djibouti

Trademark registration become important for each business to differentiate their brand from other competitors when more and more foreign investors invest in Djibouti. Djibouti is strategically located, where the Red…
Amending application of Trademark Registration Certificate in Vietnam

Amending application of Trademark Registration Certificate in Vietnam

Trademarks application are an indispensable marketing tool in the current context of the globalization of businesses’ commercial activities. When the owner has any changes recorded in the Trademark Registration Certificate,…
Processing Madrid trademark applications designating Vietnam

Processing Madrid trademark applications designating Vietnam

International trademark registration under the Madrid Agreement is becoming increasingly popular. Other members of the Madrid Agreement or Madrid Protocol who want to have their trademark protected in Vietnam will…


Hanoi Head-office

#3rd Floor, 125 Hoang Ngan, Hoang Ngan Plaza, Trung Hoa, Cau Giay, Hanoi, Vietnam


Ho Chi Minh city office

Room 04.68 vs 04.70, 4th Floor, River Gate Residence, 151 – 155 Ben Van Don Street, District 4, HCM, Viet Nam



English speaking: (+84) 9 61 57 18 18 - Lawyer Dong Van Thuc ( Alex) (Zalo, Viber, Whatsapp)

Vietnamese speaking: (+84) 9 61 37 18 18 - Dr. Lawyer Do Thi Thu Ha (Zalo, Viber, Whatsapp)