Tonga, with its pristine natural beauty, unique culture and long-standing traditions, offers many opportunities for brand development. Tonga has many advantages to develop the tourism industry such as festivals, dances, traditional arts and crafts, and the typical architecture of Polynesia are tourist attractions; coral reefs, abundant marine fauna, and pristine islands are ideal destinations for ecotourism and scuba diving; historical sites, traditional villages and indigenous cultural activities create unique experiences for visitors; High-end resorts, spas, and other relaxation activities are also a potential market segment. In terms of food and beverages, Tonga can develop organic food brands, especially marine products such as fresh seafood, seaweed and tropical fruits. Traditional drinks such as kava can be developed into commercial products. Handmade products from natural ingredients such as honey, coconut oil, and spices can be developed into unique gift brands. In the field of arts and crafts, craft products such as wood carving, fabric weaving, and jewelry making can be developed into high-end brands. Therefore, more and more individuals and organizations want to registering trademark development in Tonga, Viet An Law would like to guide customers through the article below.
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Legal Basis
Law on Industrial Property 1994 (Law No. 19 of 1994, Amendment 2020)
Learn about the definition of trademarks in Tonga
“A trademark in Tonga is a unique sign, symbol, or designation used to distinguish a business’s goods or services from other businesses.”
It is like a unique fingerprint of a product or service, making it easy for consumers to recognize and choose.
Learn about the conditions for registering a trademark in Tonga
Uniqueness: The trademark must be unique and capable of distinguishing the goods or services of the applicant from those of others.
Legality: The trademark must not violate any law or public order.
Non-misleading: The trademark must not mislead the public about the nature, quality, or geographical origin of the applicant’s goods or services.
Availability: The trademark must not be identical or confusing to a registered trademark.
Learn about the types of trademarks that can be registered in Tonga
Tonga allows the registration of various types of trademarks, including:
Letter trademark: Words, letters, and numbers are used as trademarks.
Figure trademark: Graphic representations or symbols used as trademarks.
Combined trademark: A combination of word marks and picture marks.
Sound trademark: A unique sound associated with a product or service.
Color trademark: A specific color or a combination of colors used as a trademark.
3D trademark: The shape or configuration of a product used as a trademark.
Name and address of the applicant (individual or business)
Brand type (word, logo, image, etc.)
A detailed description of the trademark (meaning, color, typography, etc.)
List of goods or services according to the Nice classification system
Application Fee
Trademark Templates: Two clear and easily visible copies of the trademark printed on a white background. If the trademark is colorful, a clear note should be made.
Identification documents:
A copy of the applicant’s identity card or passport (if it is an individual).
Business registration certificate or business license (if it is an enterprise).
Power of attorney (if applicable): If the applicant hires an attorney or legal representative to file the application, a valid power of attorney is required.
Additional documents (if any): If the trademark has special elements, the applicant needs to provide explanatory or illustrative documents. For example, if the trademark is a complex logo, the applicant can provide technical drawings.
To file a trademark protection application in Tonga, customers can file by the following filing methods:
Direct submission: Customers can go directly to the National Office of Intellectual Property – Ministry of Trade and Economic Development at Latai Estate Fasimoeafi Nuku’alofa TONGA to submit the application and related documents.
By post: Customers can send the application form and all necessary documents through postal service or courier service to the National Office of Intellectual Property – Ministry of Trade and Economic Development at Latai Estate Fasimoeafi Nuku’alofa TONGA.
Learn about the process of processing trademark registration applications in Tonga
Trademark research and selection
Trademark search: Before registration, the applicant should conduct a search to ensure that the trademark chosen by the applicant has not been registered by anyone before. However, searching in Tonga may face some difficulties due to the limited database system. It is advisable to ask for the support of local intellectual property experts.
Trademark selection: The trademark needs to be unique, easy to remember and suitable for the applicant’s product or service. At the same time, the trademark should also be easy to pronounce and write, making a good impression on customers.
Preparation of registration documents
The applicant needs to prepare the dossier as above procedures.
Submit an application
Submission: Submit your application in person or by mail to RIPO.
Receive a receipt: After submitting the application, the applicant will receive a receipt confirming the receipt of the application.
Appraisal of dossiers
Formal check: RIPO will check that the dossier has all the information and procedures.
Content Inspection: RIPO will check whether the trademark meets the requirements for uniqueness, distinctiveness, and relevant legal regulations.
Trademark Announcement
Publication: If the application is approved, the trademark will be published in Tonga’s official gazette.
Appeal stage
Time to Complain: After publication, there will be a period of time to allow third parties to file a complaint if they believe that the owner’s trademark infringes their rights.
Issuance of certificates
Issuance of Certificate: If no complaint is filed, RIPO will issue a certificate of trademark registration to the applicant.
If you want to file a trademark application, please contact Viet An Law, hotline (+84) 9 61 67 55 66 (WhatsApp, Viber, Zalo, Wechat) for the most effective support.
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