In addition to domestic advertising, cross-border advertising services are becoming more popular in Vietnam. These services play a vital role in market access strategies and help boost the competitiveness of businesses. To ensure compliance with Vietnamese law and to…
When businesses want to promote products, services, or a brand to consumers or bring new products and services to the market, they often choose the form of product promotion. Product promotion activities seem to be “gifts” but in fact,…
E-commerce sales websites are online platforms established by merchants, organizations, or individuals to promote their commercial activities, sell goods, or provide services. With the rapid growth of e-commerce, the number of sales websites has significantly increased. However, a substantial…
Sale promotional notification is not only a legal obligation of enterprises conducting promotions but also an important factor in business activities to create transparency for customers. In 2024, Decree 128/2024/ND-CP was issued to amend Decree 81/2018/ND-CP regulating promotional notification…
Promotional programs, when carried out in the form of chance, must be registered with state management agencies before proceeding. After being certified by the competent authority, traders must implement the sales promotion program according to the registered contents. However,…
